THE CRITICAL NEED FOR MEDIA EDUCATION FOR PREP TO YEAR 12

In today’s digital world, media education is no longer optional—it’s essential. Queensland students, are bombarded with media daily, shaping their perceptions, values, and understanding of society. Without critical media literacy, they risk becoming passive consumers rather than informed, ethical participants in a rapidly evolving digital landscape.

Media education equips students with the skills to analyse the bias in the content they consume and the power of storytelling. It fosters digital citizenship, creativity, and innovation—qualities essential for success in industries ranging from marketing to politics and, crucially, education. With Australia’s media industry booming, students who develop these skills will be well-prepared for emerging career opportunities.

For teachers, staying ahead of these changes is vital. By joining our professional association, you gain access to our vast network where we share the latest strategies, resources, and industry nextworking opportunities to help your students thrive. Investing in media education means investing in a future where young Australians can think critically, engage responsibly, and create meaningfully.

Ensure you’re preparing your students for what’s next—become a member today.

EMPLOYMENT PATHWAYS

Media education unlocks diverse career opportunities in film, television, journalism, digital media, advertising, and public relations. As Australia’s media landscape rapidly evolves, students need adaptable skills to thrive in both traditional and emerging platforms.

Queensland is home to major industry players, including Network Ten, Seven Network, and the ABC, as well as Village Roadshow Studios, a hub for international and local film production. Brisbane-based Ludo Studio also offers exciting career pathways.

By becoming an ATOM QLD member, educators gain exclusive access to industry networking opportunities, professional learning, and connections that help students transition from the classroom to real-world media careers.

Stay ahead, stay connected, and prepare your students for the future of media.