KEYNOTE 1: ESSENTIAL SCREEN SKILLS - Hayley Adams & Michelle Melky : Have you thought about putting it on TikTok? Alternative Pathways to Audience
Hayley Adams - Producer & Michelle Melky - Creative Producer,D BLOCK Auditorium (via Zoom) & ONLINE
Hayley and Michelle produced and directed Love Songs, the world's first narrative web series for TikTok. The series has more than 150k followers, 20 million views and 2.8 million likes, with the highly anticipated Season 2 releasing in partnership with Tinder. Season 2 stars Australian TikTokers with a combined following of 4 million.
After the success of Love Songs, Hayley and Michelle received development and production funding from Screen Australia and Film Victoria for their
next TikTok series, Scattered (38 x 1 minute). Scattered follows Wil's three best friends waking up the morning after his funeral to realise they've lost his ashes and must find them before the day's up. The series finished releasing in July 2021, with 1.9 million views and over 45,000 followers.
Hayley Adams is a 2021 Screen Forever Ones to Watch and winner of the SBS First Look Development Grant from SPA. Continuing her passion for online, Hayley is producing Wicked Women (7 x 10 minutes), following the true story of Australia's first lesbian erotica magazine and the love story that started it all. Wicked Women has been supported in development by The ABC, Film Victoria, Lesbian Inc, Queer Screen, City of Melbourne and Moreland Council.
As the Creative Producer of youth entertainment agency Amplify, Michelle is leading the production of Gee Thanks, a Spotify Original podcast featuring YouTubers Georgia Productions and Lily Grace that reached the Top 10 Podcast Charts in Australia. Michelle also produced a multi-series commissioned project with Instagram to lead the redefinition of vertical content on the platform, her series Give It A Go amassing over 500,000 views over 8 episodes.